Sales and Marketing [Level 4 & 5]

2500,00 £


In order to expedite the completion of a related undergraduate degree in sales and marketing, students can enroll in the 240-credit undergraduate level 4 (diploma in sales and marketing) and level 5 (diploma in business management) courses. Universities in the UK offer these degrees both on campus and online.

The level 4 modules and assignments in this course correspond to the first year of a university degree, while the level 5 modules and tasks correspond to the second year.

This course consists of 10 level 4 and ten level 5 modules, each worth 120 credits. If a student wishes to study only at level 4, they will receive 120 credits and be qualified to request an exemption from the first year of a university degree program.

Approximately 40 hours of guided education and an additional 30 to 50 hours of optional instruction are included in each module. Online sources, suggested reading lists, and suggested assignments are some of these resources.


About our Course

The 240-credit undergraduate level 4 (diploma in sales and marketing) and level 5 (diploma in business management) courses are meant to get students to the last year of a related undergraduate degree in sales and marketing as quickly as possible. These degrees can be earned online or on campus at UK universities.

The first year of a university degree is equal to the level 4 modules and assignments in this course, while the second year is equal to the level 5 modules and assignments.

Ten level 4 and ten level 5 modules totaling 120 credits each make up this course. A student will get 120 credits and be eligible to request for an exemption from the first year of a university degree program if they want to study just at level 4.

Every module includes roughly 40 hours of guided instruction and an extra 30 to 50 hours of optional instruction. These resources include suggested books, suggested tasks, and online sources.

This course is eligible for ELCAS funding.


  • Qualification Numbers: IAB Level 4 Diploma in Sales and Marketing- 610/3126/4
  • Qualification Numbers 2: Qualifi Level 5 Diploma In Business Management – 601/6049/4

Course Content Level 4

The business environment

When you hear the word “environment,” what comes to mind? Most likely, the conditions and influences of your surroundings come to mind. Comparably, the surrounds of an organization—both its internal and external ones—are referred to as its business environment.

Customers and customer service

The first section of this subject examines consumers and how they decide what to buy. What considerations do people make when purchasing a house, a refrigerator, vegetables, chocolate bars, or books? How do companies choose which vendor to work with when purchasing a new computer system? Prior to beginning to market to consumers, you need to have a firm understanding of their thought processes as well as the qualities and advantages they value.

Marketing mix

A business must contend with two different types of factors in marketing. The external environment, or the environment around the organization, comprises two main types of variables: the macro-environment, which is the larger environment that includes political, economic, socio-cultural, and technological aspects, and the micro-environment, which is the competitive structure of the industry in which the company operates. These outside factors are outside the direct control of an organization. Operational variables are those that a business has complete control over. They make up the second set of variables.

Market and sales planning

In any industry, sales and marketing are essential to operations. It is widely acknowledged in the private sector that successful marketing and sales strategy is necessary to attain profitability and market share. Customer (or, more broadly, stakeholder) happiness is prioritized over profit-making in the public and nonprofit sectors. In the non-profit sector, marketing is becoming more and more important in raising awareness of problems and advancing causes from the viewpoints of funders as well as customers (recipients).

IT in business

There is ample proof that information technology gives businesses a competitive edge, regardless of the industry in which they operate.
Managers who want to gain an advantage must understand how IT may be applied to both internal and external processes in order to provide better value to the client.

Managing and using marketing

You will receive a thorough introduction to marketing in this lesson. It is meant to be applicable to the administration and functioning of businesses across a wide range of industries, including non-profit ones.

Customers and their needs

Finding each customer’s requirements and wants and then meeting them is the goal of contemporary marketing. This is frequently accomplished by establishing rapport with clients and leveraging such connections to facilitate two-way communication. Customers express their preferences, and businesses convey information about goods that will meet their requirements and desires.

E-marketing communications

The development of the Internet and related technologies, along with the popularity of the World Wide Web, have completely changed how businesses operate. The most obvious shift has been the way that technology is supporting several traditional functions, including marketing, customer service, sales, and communications.

High performance sales

A company’s operations, marketing plan, human resource management, and sales are just a few of the variables that affect its success. Growth in sales is one of the most widely used metrics to evaluate an organization’s success. This shows that the company not only keeps its current clientele but also draws in attention and purchases from untapped regions.

Marketing sales

In light of this, how do businesses create plans in a complicated marketing environment? How do they evaluate dangers and opportunities? Why do they target the markets and segments that they do? Which market positioning best utilize the advantages of an organization? Which product line should be kept in stock to maximize value over time? These are a few of the inquiries we will tackle.

Course Content Level 5

The entrepreneurial manager

What is an entrepreneur? Examine the skills and qualities of entrepreneurship.

Organisation structures

Why do organizations have the structures that they do? What factors define the ideal structure, and how does it vary throughout organizations? Students will examine the various ideas and models that comprise organizational structure in this topic.

Practical accounting analysis

Throughout this module, learners will do tasks in accounts to gain an understanding of what the accounts are saying us and the actions that analysis can trigger.

Business planning and goal setting

What does the company want to accomplish? How is it going to behave? How is it going to accomplish that? The development of precise plans and goals in order to accomplish precise objectives is the main topic of this module.

Politics and business

The influence of politics on business and its potential benefits and drawbacks. Students will learn about government support, exports, and the economic consequences in this session.

Business law

Explore the statutory responsibilities of managers as learners look into the legalities of business and business executives.

Managing in today’s world

Business in the modern world. This module focuses on governance and equality as a means to do right in business.

Performance management

In order to guarantee excellent performance in the workplace, learners will examine reward systems, CPD, training, and development. They will also understand how your people and your organization can continuously progress together.

Marketing and sales planning

Learners will analyse how markets, customers, competitors and products can come together in a cohesive plan.

Quantitative skills

After completing this module successfully, students will be familiar with numerical exercises and comprehend how they are used in a corporate setting.


The level 4/5 diploma in sales and marketing has 10 written assignments at level 4 and 6 written assignments at level 5. Students are provided support on the modules and assignments via the ‘Tutor’ section of the learning platform.

The assignment unit titles for the level 4 course are:

  1. Business environment
  2. Customer service
  3. Customers and their needs
  4. E-marketing communications
  5. Information technology in business
  6. Managing marketing
  7. Marketing and sales function
  8. Marketing mix
  9. Marketing strategy
  10. Selling

The assignment unit titles for the level 5 course are:

  1. Business development
  2. Business models and growing organisations
  3. Customer management
  4. Responding to the changing business environment
  5. Risk management and organisations
  6. Effective decision making

Career path

Students will be prepared to apply for jobs in marketing, sales, human resources, management, or business consulting if they successfully complete the undergraduate level 4 (diploma in sales and marketing), level 5 (diploma in business management), and final year of an accredited undergraduate degree program.

What is included in the cost of our course?

  • All course material, including online modules and written assignments
  • Personal tutor support with 1-2-1 Zoom sessions
  • committed student assistance
  • Having access to a social learning forum online
  • Assignment evaluation and comments
  • Get FREE access to our HUB

University Progression

If you decide to top up to a full undergraduate degree through an accredited UK university, the costs are listed below.

Coventry University

Business Management and Leadership BA (Hons)- online- £6,000

Business Management and Leadership BA (Hons)– London Campus – £10,000

Business Management and Leadership BA (Hons)– Coventry Campus- £10,000

Marketing Management BA (Hons)

Anglia Ruskin University

BSc (Hons) Management (Top-Up) – £4,850

Northampton University

BSc (Hons) in International Accounting -£9,250

BA (Hons) Marketing Management

University of Derby

BSc (Hons) Business and Management– £5,200

Westcliff University

Business Administration – £11,655 (online) / £15,600 (on campus)

University of Hertfordshire

BA (Hons) Business Administration – £6,400

University of Central Lancashire (UCLAN)

BA (Hons) Business Management – £9,240

University of Hertfordshire

BA (Hons) Business Administration (top-up) (Online)

Middlesex University

BA Honours Business Management (Marketing)

Edinburgh Napier University

BA in Business Management – £4,600
BA in Business and Enterprise – £4,600
BA in Sales Management – £4,600

University of Sunderland – On Campus

BA (Hons) Business and Management – £9,250

University of Bolton

BA (Hons) Top-up, fee £10,250

University of Cumbria

BA (Hons) Global Business Management – ON CAMPUS– £9,250 UK/ £13,250 International

BA (Hons) International Business Management – ON CAMPUS– £9,250 UK/ £13,250 International

University of Nicosia, Cyprus

Undergraduate Top up to BA – €6,000