Description
About our Course
The 120-credit undergraduate Level 4 Diploma in Sales and Marketing is designed to expedite students’ progress to the final year of a related undergraduate degree in sales and marketing. This program is available for completion online or on campus at UK universities.
The Level 4 modules and assignments within this course are equivalent to the workload and content of a university’s first-year curriculum.
Comprising ten Level 4 modules totaling 120 credits, the course includes a comprehensive array of topics and assessments. By completing the Level 4 diploma, students earn 120 credits and may qualify to request exemption from the first year of a university degree program.
Each module provides approximately 40 hours of guided instruction, supplemented by an additional 30 to 50 hours of optional resources such as recommended readings, tasks, and online materials aimed at enriching the learning experience.
This course is eligible for ELCAS funding.
Qualification
Qualification: Level 4 Diploma in Sales and Marketing – 610/3126/4
Course Content
The business environment
When you hear the word “environment,” what comes to mind? Most likely, the conditions and influences of your surroundings come to mind. Comparably, the surrounds of an organization—both its internal and external ones—are referred to as its business environment.
Customers and customer service
The first section of this subject examines consumers and how they decide what to buy. What considerations do people make when purchasing a house, a refrigerator, vegetables, chocolate bars, or books? How do companies choose which vendor to work with when purchasing a new computer system? Prior to beginning to market to consumers, you need to have a firm understanding of their thought processes as well as the qualities and advantages they value.
Marketing mix
A business must contend with two different types of factors in marketing. The external environment, or the environment around the organization, comprises two main types of variables: the macro-environment, which is the larger environment that includes political, economic, socio-cultural, and technological aspects, and the micro-environment, which is the competitive structure of the industry in which the company operates. These outside factors are outside the direct control of an organization. Operational variables are those that a business has complete control over. They make up the second set of variables.
Market and sales planning
In any industry, sales and marketing are essential to operations. It is widely acknowledged in the private sector that successful marketing and sales strategy is necessary to attain profitability and market share. Customer (or, more broadly, stakeholder) happiness is prioritized over profit-making in the public and nonprofit sectors. In the non-profit sector, marketing is becoming more and more important in raising awareness of problems and advancing causes from the viewpoints of funders as well as customers (recipients).
IT in business
There is ample proof that information technology gives businesses a competitive edge, regardless of the industry in which they operate.
Managers who want to gain an advantage must understand how IT may be applied to both internal and external processes in order to provide better value to the client.
Managing and using marketing
You will receive a thorough introduction to marketing in this lesson. It is meant to be applicable to the administration and functioning of businesses across a wide range of industries, including non-profit ones.
Customers and their needs
Finding each customer’s requirements and wants and then meeting them is the goal of contemporary marketing. This is frequently accomplished by establishing rapport with clients and leveraging such connections to facilitate two-way communication. Customers express their preferences, and businesses convey information about goods that will meet their requirements and desires.
E-marketing communications
The development of the Internet and related technologies, along with the popularity of the World Wide Web, have completely changed how businesses operate. The most obvious shift has been the way that technology is supporting several traditional functions, including marketing, customer service, sales, and communications.
High performance sales
A company’s operations, marketing plan, human resource management, and sales are just a few of the variables that affect its success. Growth in sales is one of the most widely used metrics to evaluate an organization’s success. This shows that the company not only keeps its current clientele but also draws in attention and purchases from untapped regions.
Marketing sales
In light of this, how do businesses create plans in a complicated marketing environment? How do they evaluate dangers and opportunities? Why do they target the markets and segments that they do? Which market positioning best utilize the advantages of an organization? Which product line should be kept in stock to maximize value over time? These are a few of the inquiries we will tackle.
Assignments
The assignment unit titles for the level 4 course are:
- Business environment
- Customer service
- Customers and their needs
- E-marketing communications
- Information technology in business
- Managing marketing
- Marketing and sales function
- Marketing mix
- Marketing strategy
- Selling
What is included in the cost of our course?
- All course material, including online modules and written assignments
- Personal tutor support with 1-2-1 Zoom sessions
- committed student assistance
- Having access to a social learning forum online
- Assignment evaluation and comments
- Get FREE access to our HUB
